RSSIs Canadian beer going away?
May 14
The Canadian beer industry is disappearing, according to this statement by the President of Moosehead breweries. He does sound a bit like he’s whining at losing an advertising war, though:
“He says Canadian consumers have bought into the U.S. campaigns, which often use Canadian images and themes.”
Either way, it’s sad. I didn’t know Sleemans had been sold to a Japanese brewery, and apparently the Brick Brewery is up for sale. Moosehead is the largest remaining Canadian-owned brewery.
On the bright side, I had a beer from this Guelph micro-brewery recently and it was fantastic: F and M Brewery. I’m trying to find out if their beers are sold in K/W anywhere.
May 14, 2007 @ 11:00:04
Moosehead is also rightfully pissed at the New Brunswick government, who has given millions of taxpayers’ dollars in subsidies to the American-owned MolsonCoors to build a new brewery outside of Moncton. This is despite the fact that the new brewery will employ few New Brunswickers as it will be highly automated. Moosehead, the independently owned company with roots in the province that employs over 200 residents, think this is quite unfair, and I wouldn’t be one to disagree.