When ad targeting fails
Jan 08
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I recently brought up the Rapture Index in a conversation as a joke and I thought I’d go check out their site again to see the state of things. Sure enough, it sounds like we’re still on the brink.
But, I noticed the Google ads showing up on the left of the screen were a little odd and funny. Click on the thumbnail below to see the full size.
Doesn’t it seem odd to show ads for fighting Climate Change and encouraging Sustainability on a site predicting the world is about to end? Why would you care about climate change at all if you’re so confident the world is about to be destroyed?
Maybe Google figures people ultimately want to hedge their bets
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