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I’ve always thought one of the most effective way we can force change in our consumer-driven society is by voting with our wallets. If you don’t like what a company stands for then don’t give them any money.
So, I’m very happy to see a new tool to help this: Climate Counts: Company Scorecard. It rates about 50 large corporations on their green commitment. I hope they will expand to include more companies in the future.
Boycotting companies we don’t like is obviously effective, but a lot of people do think it’s extreme for some reason. I do sometimes get funny looks when I say I prefer to not shop at Walmart, for example. Also, it does get tough to remember all the companies to not solicit, so the list never grows beyond a handful.
Maybe as a reaction to this I’ve lately found myself thinking in terms of anti-boycotts (the first time I’ve heard that term but it’s apparently real according to Wikipedia). I mean the act of actively seeking to solicit companies you do want to support. Some examples for me are Whole Foods, Google and Toyota for their contributions to renewable energy and energy efficiency.